Higher Education: The Toughest Gig in All the Web
Presentation Materials
- PowerPoint Presentation (PowerPoint – 11MB)
Contact Information
Mark Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr@buffalo.edu
delicious.com/markgr
twitter.com/markgr
Abstract
Higher education web development presents many unique challenges that make it the toughest gig in all the web. Multiple missions, silos, consensus decision making, multiple audiences with disparate needs, corporate expectations on a not-for-profit budget, the growing expectations of the technology adept millennial students, campus politics, and an organizational structure resembling federalism all combine to create a very demanding environment. But when approached with the right mindset, higher education is also the most rewarding gig in all the web.
This presentation will explore the culture of higher education and how it impacts web development, provide a framework for building and sustaining an effective college web presence, and offer advice and guidance for the web professional looking to make the most of a career in higher education.
Recommended Books
- Covey, Stephen. The Seven Habits of Highly Effective People. New York, NY: Fireside, 1989
- Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
- Hacker, Andrew. Dreifus, Claudia. Higher Education?. New York, NY: Times Books, 2010
- Kamenetz, Anya. DIY U. White River Junction, VT: Chelsea Green Publishing, 2010
- Tapscott, Don. Grown Up Digital. New York, NY: McGraw-Hill, 2008
Related Links
- Why is Higher Ed the Toughest Gig in All the Web (Blog post from Jan. 2010)
- Let There Be Web Divisions
- The Holistic edu web site
- Web Team Roles and Skill Sets
- UWEBD Social Network
Closing Quote
I touch the future. I teach. – Christa McAuliffe