Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.
Mark has worked at the University at Buffalo for over 20 years. He has been a full time web professional for the past 12 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Mark spends his spare time working as a consultant assisting organizations in developing strategies that leverage the full potential of emerging web technologies. He is a proud member of bloghighed, and is the driving force behind the uwebd social network.
Mark’s other professional interests include customer service and the application of the principles of total quality management in higher education. Mark has given several presentations both locally and nationally on how to incorporate Stephen Covey’s seven habits into customer service.
Born and raised in Hamburg New York, Mark currently resides in Clarence. His other interests include sports and music. An avid golfer and tennis player, he has retired from his favorite sport of lacrosse. He has held many coaching positions including lacrosse at Hamburg High School, The Nichols School, and Buffalo State College; and Girl’s Tennis at Hamburg High School. Mark coached the UB Men’s Lacrosse team for 11 years where he compiled a 170 - 45 record and led UB to national prominence on the college club lacrosse scene.